Example Campaigns

Explore demo campaign scenarios that illustrate how our integrated approach drives measurable results — and the typical data and insights each type of campaign achieves.

Example Campaign 1

Workforce Development Awareness Campaign

The Scenario

A state workforce agency launches new job training and apprenticeship programs, but enrollment remains below targets — especially among displaced workers in rural counties who are unaware of available resources or skeptical of government programs.

Recommended Approach

Real-world message testing with 14+ ad variants pinpoints which themes motivate different worker segments. Winning messages are deployed through geo-targeted digital ads, employer partnership activations, mobile billboard routes through high-unemployment corridors, and community job fair events co-hosted with local chambers of commerce.

Typical Insights & Projected Data

Typically generates 3–5M impressions across digital and physical channels

Program enrollment page visits commonly increase 200–300% during campaign periods

Community events in this model typically reach 8,000–12,000 residents directly

Training program inquiries in target counties often rise 40–60%

Example Campaign 2

Clean Energy Adoption Initiative

The Scenario

A coalition of utility companies and environmental nonprofits needs to increase residential adoption of clean energy programs across a multi-state region. Despite generous incentives, participation rates stagnate due to consumer confusion about eligibility and distrust of utility-led programs.

Recommended Approach

Culturally relevant messaging is tested across ten audience segments, then a multi-channel campaign launches combining programmatic digital ads, neighborhood canvassing with trained ambassadors, social media content series featuring real homeowner testimonials, and pop-up information booths at farmers markets and community events.

Typical Insights & Projected Data

Engagement typically increases 200–300% compared to standard outreach efforts

Campaigns of this scope commonly generate 8–12M total impressions

On-site event enrollment often reaches 4,000–6,000+ households

Majority of new enrollees typically cite the campaign as their first awareness of the program

Example Campaign 3

Maternal Health Access Campaign

The Scenario

Underserved communities in a multi-state region face significant barriers to maternal healthcare access. Existing outreach efforts fail to connect with the populations most at risk due to culturally misaligned messaging and limited channel reach.

Recommended Approach

Audience research and real-time message testing develop culturally relevant creative in multiple languages. The campaign deploys through hyper-targeted social media, community health worker partnerships, SMS outreach, and interactive kiosk activations at WIC offices and community centers. Messages are optimized weekly based on performance data.

Typical Insights & Projected Data

Targeted impressions typically reach 2–4M across digital and community channels

Prenatal care appointment bookings in target areas commonly increase 150–200%

Post-campaign community surveys generally show 85–95% positive sentiment

This model typically activates 10–20 community partnerships for sustained outreach

Example Campaign 4

Youth Tobacco Prevention Initiative

The Scenario

A state health department needs to reduce tobacco and vaping initiation rates among youth aged 13–19. Traditional fear-based messaging has proven ineffective with this demographic, and new approaches are needed to break through.

Recommended Approach

Over 20 message concepts are tested through social media A/B testing to identify what actually resonates with teens. The campaign uses peer-driven storytelling, influencer partnerships, and gamified engagement with rewards for completing health education modules. Physical activations include interactive booths at school events and community festivals.

Typical Insights & Projected Data

Social media impressions among the target demographic typically reach 4–6M

Health education module completions commonly reach 15,000–25,000 youth

Participant awareness of tobacco risks generally increases 70–85%

Engagement rates are typically 3–5x higher than traditional prevention campaigns

Example Campaign 5

Rural Healthcare Access Advocacy

The Scenario

A coalition of healthcare organizations needs to build public support for rural healthcare infrastructure investment across a multi-county region. Public awareness of the healthcare access gap is low, and policymaker engagement is minimal.

Recommended Approach

A public policy messaging campaign uses geo-targeted digital outreach across 40+ counties, combined with community listening sessions, earned media strategy, and targeted advocacy messaging to key legislative districts. Real-world message testing identifies the most persuasive frames for different voter segments.

Typical Insights & Projected Data

Geo-targeted impressions typically reach 3–5M across 40+ counties

Public support for healthcare investment commonly increases 50–70% (pre/post polling)

Constituent contacts to legislators during campaign periods often reach 1,500–2,500+

Earned media placements in regional and state publications typically number 10–15+

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