Case Studies

The Challenge

A state workforce agency was launching new job training and apprenticeship programs, but enrollment remained far below targets — especially among displaced workers in rural counties who were unaware of available resources or skeptical of government programs.

Our Approach

We conducted real-world message testing with 14 ad variants to pinpoint which themes motivated different worker segments. The winning messages were deployed through geo-targeted digital ads, employer partnership activations, mobile billboard routes through high-unemployment corridors, and community job fair events co-hosted with local chambers of commerce.

Results

The Challenge

A coalition of utility companies and environmental nonprofits needed to increase residential adoption of clean energy programs across a tri-state region. Despite generous incentives, participation rates were stagnant due to consumer confusion about eligibility and distrust of utility-led programs.

Our Approach

We tested culturally relevant messaging across ten audience segments, then launched a multi-channel campaign combining programmatic digital ads, neighborhood canvassing with trained ambassadors, social media content series featuring real homeowner testimonials, and pop-up information booths at farmers markets and community events.

Results

The Challenge

Underserved communities in a multi-state region faced significant barriers to maternal healthcare access. Existing outreach efforts were failing to connect with the populations most at risk due to culturally misaligned messaging and limited channel reach.

Our Approach

We conducted audience research and real-time message testing to develop culturally relevant creative in multiple languages. The campaign was deployed through hyper-targeted social media, community health worker partnerships, SMS outreach, and interactive kiosk activations at WIC offices and community centers. Messages were optimized weekly based on performance data.

Results

The Challenge

A state health department needed to reduce tobacco and vaping initiation rates among youth aged 13-19. Previous campaigns had failed to break through because they relied on fear-based messaging that research showed was ineffective with this demographic.

Our Approach

We tested over 20 message concepts through social media A/B testing to identify what actually resonated with teens. The winning campaign used peer-driven storytelling, influencer partnerships, and gamified engagement with rewards for completing health education modules. Physical activations included interactive booths at school events and community festivals.

Results

The Challenge

A coalition of healthcare organizations needed to build public support for rural healthcare infrastructure investment across a multi-county region. Public awareness of the healthcare access gap was low, and policymaker engagement was minimal.

Our Approach

We deployed a public policy messaging campaign using geo-targeted digital outreach across 40+ counties, combined with community listening sessions, earned media strategy, and targeted advocacy messaging to key legislative districts. Real-world message testing identified the most persuasive frames for different voter segments.

Results