Engagement Models
Flexible engagement tiers designed to match your goals and scope. Every engagement is customized — reach out to discuss what's right for your initiative.
Phase 1
Messaging & Testing
Understand what messages resonate with your target audience before you spend a dollar on execution.
- Message development & variant creation
- Real-world digital A/B testing
- Qualitative focus groups
- Audience segmentation analysis
- Public opinion polling & surveys
- Data analysis & insights report
- Strategic recommendations
Phase 2
Campaign Execution
Full-scale campaign launch across digital and physical channels, driven by tested, proven messaging.
- Everything in Phase 1
- Geo-targeted digital advertising
- Social media campaign management
- Programmatic & paid search
- SMS & email campaign execution
- Physical activations & events
- Community outreach coordination
- Content & creative production
- Incentivized engagement systems
Phase 3
Ongoing Optimization
Continuous refinement and scaling of winning strategies with real-time performance management.
- Real-time analytics dashboard
- Daily performance monitoring
- Weekly optimization reports
- Continuous message refinement
- Budget reallocation & scaling
- A/B testing of new creative
- Monthly impact reporting
- Behavioral shift measurement
Scope and structure vary based on geography, number of channels, campaign duration, and your specific objectives. All engagements begin with a discovery conversation.
Get a Custom Proposal
Every campaign is different. Reach out and we'll develop a tailored plan and proposal based on your goals.
Common Questions
Can we start with just Phase 1?
Absolutely. Many clients begin with messaging and testing to validate their approach before committing to full campaign execution. Phase 1 delivers standalone value as a research engagement.
How do I know which engagement model is right for us?
That's what the discovery conversation is for. We'll learn about your goals, timeline, audience, and budget, then recommend the right combination of phases for your situation.
Do you require long-term contracts?
Phase 1 and Phase 2 are project-based engagements with defined scopes and timelines. Phase 3 optimization is typically month-to-month after an initial commitment period, giving you flexibility to scale up or down.
Can all three phases run simultaneously?
Phases can overlap. For example, we can launch Phase 2 campaigns with initially tested messages while continuing Phase 1 testing of additional variants, then layer in Phase 3 optimization as the campaign matures.
What's included in the discovery conversation?
A complimentary consultation where we learn about your goals, target audience, timeline, and budget. We'll share relevant examples and outline a recommended approach. No commitment required.
Let's Build Your Custom Plan
Every engagement starts with a conversation. Tell us about your goals and we'll develop a tailored proposal.
Schedule a Consultation